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Why is building a destination brand so challenging?
Those responsible for building a destination brand—a brand that refers to a place, e.g., a country, region, city or attraction—face a number of unique challenges. Three of the most vexing are: Who are...
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Canadian coffee house brands are thriving in the Middle East
I’ve just returned from a five-week sojourn teaching Executive MBA and Global MBA Strategic Brand Management courses at the SP Jain School of Global Management in Dubai, UAE. And, of course, when I...
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